Berkley

Fishing-proven gear that catches

Berkley has built its reputation on fishing line and baits developed and tested to catch more fish. The line covers fishing line, including the trusted Trilene monofilament and a range of fluorocarbon and braid, scented soft baits like PowerBait and Gulp that draw and hold fish, hard lures, and terminal tackle. Backed by Berkley's research and testing, this gear is engineered to perform, whether it is line you can trust, scent that triggers bites, or lures designed to catch. For anglers from beginners to pros, Berkley offers a deep, dependable lineup of fishing-proven products that help you catch more fish.

Choosing the right gear comes down to your fishing. For line, match the type, monofilament for value and stretch, fluorocarbon for invisibility and abrasion resistance, or braid for strength and sensitivity, and the pound test to your target and gear. For baits, choose scented soft baits, hard lures, or live-bait alternatives suited to your species and conditions, and match color to the water. Pick terminal tackle sized to your line and target. Review the product details for the specs that fit your fishing. With Berkley gear, you fish with proven line, baits, and tackle.