Berkley has spent decades engineering baits that catch fish, from scented Gulp soft plastics to the walking Choppo topwater. This collection covers hard and soft baits in proven colors for fresh and salt water. Choosing Berkley Hard and Soft Baits Match your bait to the fish and conditions. Soft plastics like the Gulp grub work well around structure and on a jig head, and Berkley scents them to draw strikes and hold fish longer. Hard baits like the Choppo are topwater lures that walk and chug across the surface to trigger reaction strikes from aggressive fish. Color and Size Selection Color choice often comes down to water clarity and forage. Natural patterns such as pilchard and pinfish shine in clear...
Gulp! Swimming Mullet 6" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...
Gulp! 6" Grub - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
Gulp! 6" Grub - Red Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next...
Gulp! 6" Grub - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...
Gulp! 6" Grub - Orange Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next...
Gulp! 6" Grub - MackerelThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
Gulp! 6" Grub - Clear Red FleckThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next...
Gulp! 6" Grub - CamoThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
Gulp! 6" Grub - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...
Gulp! 6" Grub - Grub WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...
Gulp! 6" Grub - White GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...
Berkley has spent decades engineering baits that catch fish, from scented Gulp soft plastics to the walking Choppo topwater. This collection covers hard and soft baits in proven colors for fresh and salt water.
Match your bait to the fish and conditions. Soft plastics like the Gulp grub work well around structure and on a jig head, and Berkley scents them to draw strikes and hold fish longer. Hard baits like the Choppo are topwater lures that walk and chug across the surface to trigger reaction strikes from aggressive fish.
Color choice often comes down to water clarity and forage. Natural patterns such as pilchard and pinfish shine in clear water, while brighter or contrasting colors stand out in stained water or low light. Match bait size to the baitfish your target species is feeding on. Carry a range of colors and sizes so you can adjust to what the fish want that day.
Gulp soft baits are infused with scent and flavor that disperses in the water to attract fish and encourage them to hold on longer. That extra hold time can mean more solid hooksets.
Match color to water clarity and forage. Natural patterns work well in clear water, while brighter or high-contrast colors stand out in stained water or low light conditions.
The Choppo is a topwater lure. Its tail churns the surface as you retrieve it, creating noise and a wake that draws reaction strikes from aggressive fish.
