Berkley Hard & Soft Baits

Berkley has spent decades engineering baits that catch fish, from scented Gulp soft plastics to the walking Choppo topwater. This collection covers hard and soft baits in proven colors for fresh and salt water. Choosing Berkley Hard and Soft Baits Match your bait to the fish and conditions. Soft plastics like the Gulp grub work well around structure and on a jig head, and Berkley scents them to draw strikes and hold fish longer. Hard baits like the Choppo are topwater lures that walk and chug across the surface to trigger reaction strikes from aggressive fish. Color and Size Selection Color choice often comes down to water clarity and forage. Natural patterns such as pilchard and pinfish shine in clear...