For three generations and beyond, anglers the world over have put their trust in Abu Garcia for tackle that stands their toughest tests. It's a trust that's been earned by building products right the first time, and making them even better time after time. When you refuse to compromise on how you design and build and perfect a product as Abu Garcia has, it gets noticed, and rewarded.
In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory.