Rapala lures catch fish around the world. Match the action, diving depth, and color to your target species and the water you fish. Rapala has been making fish-catching lures for decades, and this collection covers their hard baits, from floating originals to sinking CountDown models and big trolling Magnums. Choosing the right lure comes down to the depth you want to fish, the action, and the color for the conditions. Anglers have relied on these designs in both freshwater and saltwater because they produce consistent results when matched correctly to conditions. Floating, sinking, or diving Floating Rapalas sit on the surface and dive when retrieved, which is great for shallow water and twitching over cover. CountDown models sink at a...
X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10...
Angler's Magnetic Tool Holder Mount to flat surfaces anywhere you need tools on your boat. A durable collar and magnetic backer securely hold most Rapala tools. Includes two easy...
Husky Magnum 15 - 5-1/2" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct...
Husky Magnum 15 - 5-1/2" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency...
Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency...
Husky Magnum 15 - 5-1/2" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct...
X-Rap® Shad 06 - Yellow PerchThe legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming...
X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...
X-Rap® Magnum® Stick - Mint GreenWeighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal...
X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing...
X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted....
X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters....
X-Rap® Magnum® 30 BunkerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the...
X-Rap® Magnum® 20 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the...
X-Rap® Magnum® 15 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet,...
Fisherman's Tool ComboMust-have tool collection. A cherished gift for any angler.Super Line ScissorsSerrated cutting edge designed to grip and hold tough8-12" Fisherman's Pliers Carbon steel construction Split shot...
X-Rap® Saltwater 5-1/2" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built...
X-Rap® Saltwater 5-1/2" - Hot HeadSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to...
X-Rap® Saltwater 5-1/2" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...
X-Rap® Saltwater 4-3/4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built...
X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...
X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built...
X-Rap® Saltwater 4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...
X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive...
Rapala lures catch fish around the world. Match the action, diving depth, and color to your target species and the water you fish.
Rapala has been making fish-catching lures for decades, and this collection covers their hard baits, from floating originals to sinking CountDown models and big trolling Magnums. Choosing the right lure comes down to the depth you want to fish, the action, and the color for the conditions. Anglers have relied on these designs in both freshwater and saltwater because they produce consistent results when matched correctly to conditions.
Floating Rapalas sit on the surface and dive when retrieved, which is great for shallow water and twitching over cover. CountDown models sink at a steady rate so you can count them down to a precise depth, ideal for fishing a specific zone or trolling deeper. Lipped crankbaits dive to a rated depth on the retrieve, so match the lip and model to how deep the fish are holding. Each style serves a different layer of the water column.
A tight wiggle imitates a nervous baitfish, while a wider roll calls fish from farther off. Size the lure to the forage the fish are eating and to the species, going bigger for predators like pike, muskie, and offshore gamefish, and smaller for finicky inshore and freshwater fish. Proper sizing increases hookups and reduces short strikes.
Natural baitfish patterns shine in clear water, while brighter and UV colors get noticed in stained water or low light. Carry a few options so you can switch when the bite is slow. Seasonal changes in water clarity often require swapping colors mid trip.
Not sure which Rapala to throw? Tell our crew your target species and water, and we will match the lure family, depth, and color so you get bit.
Floating Rapalas sit on the surface and dive when retrieved, good for shallow water and cover. CountDown models sink at a steady rate so you can count them down to a precise depth, which is ideal for fishing a specific zone or trolling deeper.
Use a CountDown lure and count it down at its known sink rate to reach the zone, or pick a lipped crankbait rated to dive to that depth on the retrieve. Match the model to how deep the fish are holding.
Size the lure to the forage the fish are eating and to your target species. Go bigger for predators like pike, muskie, and offshore gamefish, and smaller for finicky inshore and freshwater fish.
Natural baitfish patterns work well in clear water, while brighter and UV colors stand out in stained water or low light. Carry a few options so you can change colors when the bite slows.
Yes. CountDown and Magnum models are popular trolling lures, reaching and holding a depth at trolling speed. Match the lure size and dive depth to the fish you are targeting and the speed you troll.
