Marine electronics

Lowrance

Shop Lowrance, fishfinders built to put you on the fish. Lowrance fishfinders and chartplotters with CHIRP, Side and Down Scan, and Active Imaging sonar give anglers detailed views of fish and structure, a leading name in fishing electronics for fresh and salt water. Find fish and structure with confidence Lowrance is a leader in fishing electronics, known for capable sonar that reveals fish and structure clearly. The line covers fishfinders and combo chartplotters with CHIRP sonar for sharp returns, Side Scan and Down Scan imaging for detailed views to the sides and below, Active Imaging for high-resolution detail, plus mapping and chartplotting for navigation. Whether you fish freshwater lakes, inshore, or offshore, Lowrance helps you find structure, bait, and fish,...

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Shop Lowrance, fishfinders built to put you on the fish. Lowrance fishfinders and chartplotters with CHIRP, Side and Down Scan, and Active Imaging sonar give anglers detailed views of fish and structure, a leading name in fishing electronics for fresh and salt water.

Find fish and structure with confidence

Lowrance is a leader in fishing electronics, known for capable sonar that reveals fish and structure clearly. The line covers fishfinders and combo chartplotters with CHIRP sonar for sharp returns, Side Scan and Down Scan imaging for detailed views to the sides and below, Active Imaging for high-resolution detail, plus mapping and chartplotting for navigation. Whether you fish freshwater lakes, inshore, or offshore, Lowrance helps you find structure, bait, and fish, mark waypoints, and navigate. For anglers who want proven, detailed fishfinding and easy-to-use units, Lowrance is a trusted, popular choice with options for every kind of fishing.

Choosing the right unit comes down to features, display size, and your fishing. Decide which sonar you want, CHIRP for general use, Side and Down Scan or Active Imaging for detailed structure views, and whether you want chartplotting and mapping. Match the display size to your boat and viewing, and confirm the transducer that comes with or fits the unit suits your hull and the imaging you want. Consider networking with a trolling motor or other units. Review the product details and your fishing before buying. With a Lowrance fishfinder, you find fish and structure with confidence.

Frequently Asked Questions

What is Down Scan and Side Scan?

Down Scan gives a clear, picture-like view straight below the boat, and Side Scan extends that detailed imaging out to the sides, so you can scan a wide area for structure and fish. Together they reveal detail that traditional down-only sonar would miss.

What is CHIRP sonar?

CHIRP sonar transmits across a range of frequencies rather than a single one, producing sharper returns, better target separation, and clearer fish and bottom detail. Most modern Lowrance fishfinders use CHIRP for improved performance over older single-frequency sonar.

Does the unit come with a transducer?

Many Lowrance fishfinders include a transducer, but confirm it supports the sonar and imaging you want and suits your hull. For some installs or upgrades you may need a specific transducer. Check the product details to ensure the transducer matches your needs.

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