{"title":"Berkley Hard \u0026 Soft Baits","description":"\u003cp class=\"nvn-collection-hero\"\u003eBerkley has spent decades engineering baits that catch fish, from scented Gulp soft plastics to the walking Choppo topwater. This collection covers hard and soft baits in proven colors for fresh and salt water.\u003c\/p\u003e\n\n\u003cdiv class=\"nvn-collection-guide\"\u003e\n\u003ch2\u003eChoosing Berkley Hard and Soft Baits\u003c\/h2\u003e\n\u003cp\u003eMatch your bait to the fish and conditions. Soft plastics like the Gulp grub work well around structure and on a jig head, and Berkley scents them to draw strikes and hold fish longer. Hard baits like the Choppo are topwater lures that walk and chug across the surface to trigger reaction strikes from aggressive fish.\u003c\/p\u003e\n\u003ch2\u003eColor and Size Selection\u003c\/h2\u003e\n\u003cp\u003eColor choice often comes down to water clarity and forage. Natural patterns such as pilchard and pinfish shine in clear water, while brighter or contrasting colors stand out in stained water or low light. Match bait size to the baitfish your target species is feeding on. Carry a range of colors and sizes so you can adjust to what the fish want that day.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"nvn-collection-faq\"\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003eWhat makes Berkley Gulp baits effective?\u003c\/summary\u003e\n    \u003cp\u003eGulp soft baits are infused with scent and flavor that disperses in the water to attract fish and encourage them to hold on longer. That extra hold time can mean more solid hooksets.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003eHow do I pick a bait color?\u003c\/summary\u003e\n    \u003cp\u003eMatch color to water clarity and forage. Natural patterns work well in clear water, while brighter or high-contrast colors stand out in stained water or low light conditions.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003eIs the Choppo a topwater or subsurface bait?\u003c\/summary\u003e\n    \u003cp\u003eThe Choppo is a topwater lure. Its tail churns the surface as you retrieve it, creating noise and a wake that draws reaction strikes from aggressive fish.\u003c\/p\u003e\n  \u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eRelated Collections\u003c\/h2\u003e\n\u003cul class=\"nvn-related-collections\"\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/hunting-fishing\"\u003eHunting \u0026amp; Fishing\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/berkley-products\"\u003eBerkley\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/fishing-bait-management\"\u003eHunting \u0026amp; Fishing -\u0026gt; Bait Management\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/fishing-downrigger-accessories\"\u003eHunting \u0026amp; Fishing -\u0026gt; Downrigger Accessories\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/fishing-downriggers\"\u003eHunting \u0026amp; Fishing -\u0026gt; Downriggers\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/fishing-filet-tables\"\u003eHunting \u0026amp; Fishing -\u0026gt; Filet Tables\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/fishing-accessories\"\u003eHunting \u0026amp; Fishing -\u0026gt; Fishing Accessories\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/fishing-hard-soft-baits\"\u003eHunting \u0026amp; Fishing -\u0026gt; Hard \u0026amp; Soft Baits\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/hunting-accessories\"\u003eHunting \u0026amp; Fishing -\u0026gt; Hunting Accessories\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.nvnmarine.com\/collections\/fishing-ice-augers\"\u003eHunting \u0026amp; Fishing -\u0026gt; Ice Augers\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"CollectionPage\",\n    \"name\": \"Berkley Hard \u0026 Soft Baits\",\n    \"description\": \"Berkley Gulp soft baits, Choppo topwater and saltwater lures in proven colors. Stock your tackle box with Berkley baits at NVN Marine.\",\n    \"url\": \"https:\/\/www.nvnmarine.com\/collections\/berkley-products-hard-soft-baits\"\n}\n\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"BreadcrumbList\",\n    \"itemListElement\": [\n        {\n            \"@type\": \"ListItem\",\n            \"position\": 1,\n            \"name\": \"Home\",\n            \"item\": \"https:\/\/www.nvnmarine.com\"\n        },\n        {\n            \"@type\": \"ListItem\",\n            \"position\": 2,\n            \"name\": \"Hunting \u0026 Fishing\"\n        },\n        {\n            \"@type\": \"ListItem\",\n            \"position\": 3,\n            \"name\": \"Berkley Hard \u0026 Soft Baits\",\n            \"item\": \"https:\/\/www.nvnmarine.com\/collections\/berkley-products-hard-soft-baits\"\n        }\n    ]\n}\n\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What makes Berkley Gulp baits effective?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Gulp soft baits are infused with scent and flavor that disperses in the water to attract fish and encourage them to hold on longer. That extra hold time can mean more solid hooksets.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How do I pick a bait color?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Match color to water clarity and forage. Natural patterns work well in clear water, while brighter or high-contrast colors stand out in stained water or low light conditions.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Is the Choppo a topwater or subsurface bait?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"The Choppo is a topwater lure. Its tail churns the surface as you retrieve it, creating noise and a wake that draws reaction strikes from aggressive fish.\"\n            }\n        }\n    ]\n}\n\u003c\/script\u003e\n","products":[{"product_id":"76252-berkley-gulp-6-grub-white-glow","title":"Berkley Gulp! 6\" Grub - White Glow","description":"\n              \u003cp\u003e\n            \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGulp! 6\" Grub - White Glow\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdeal on jigs or as a trailer\u003c\/li\u003e\n\u003cli\u003eFavorite for all saltwater species when targeting big fish\u003c\/li\u003e\n\u003cli\u003eProven tail action design swims under all conditions\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e              \u003cp\u003e\u003c\/p\u003e\n            \u003cbr\u003e\u003cbr\u003e\n\n            \u003cbr\u003e\n            \u003cb\u003eSKU:\u003c\/b\u003e NVN-65141\u003cbr\u003e\n            \u003cb\u003eMPN:\u003c\/b\u003e 1130766\u003cbr\u003e\n            \u003cb\u003eUPC:\u003c\/b\u003e 28632224199\u003cbr\u003e\n            ","brand":"Berkley","offers":[{"title":"Default Title","offer_id":40252804268125,"sku":"65141","price":7.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0299\/7266\/0317\/files\/76252-berkley-gulp-6-grub-white-glow-0.jpg?v=1734803475"},{"product_id":"82048-berkley-gulp-6-grub-grub-white","title":"Berkley Gulp! 6\" Grub - Grub White","description":"\n              \u003cp\u003e\n            \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGulp! 6\" Grub - Grub White\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdeal on jigs or as a trailer\u003c\/li\u003e\n\u003cli\u003eFavorite for all saltwater species when targeting big fish\u003c\/li\u003e\n\u003cli\u003eProven tail action design swims under all conditions\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e              \u003cp\u003e\u003c\/p\u003e\n            \u003cbr\u003e\u003cbr\u003e\n\n            \u003cbr\u003e\n            \u003cb\u003eSKU:\u003c\/b\u003e NVN-70937\u003cbr\u003e\n            \u003cb\u003eMPN:\u003c\/b\u003e 1130762\u003cbr\u003e\n            \u003cb\u003eUPC:\u003c\/b\u003e 28632224151\u003cbr\u003e\n            ","brand":"Berkley","offers":[{"title":"Default Title","offer_id":40252817277021,"sku":"70937","price":7.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0299\/7266\/0317\/files\/82048-berkley-gulp-6-grub-grub-white-0.jpg?v=1734803284"},{"product_id":"87564-berkley-gulp-6-grub-salmon-red","title":"Berkley Gulp! 6\" Grub - Salmon Red","description":"\n              \u003cp\u003e\n            \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGulp! 6\" Grub - Salmon Red\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdeal on jigs or as a trailer\u003c\/li\u003e\n\u003cli\u003eFavorite for all saltwater species when targeting big fish\u003c\/li\u003e\n\u003cli\u003eProven tail action design swims under all conditions\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e              \u003cp\u003e\u003c\/p\u003e\n            \u003cbr\u003e\u003cbr\u003e\n\n            \u003cbr\u003e\n            \u003cb\u003eSKU:\u003c\/b\u003e NVN-76453\u003cbr\u003e\n            \u003cb\u003eMPN:\u003c\/b\u003e 1361146\u003cbr\u003e\n            \u003cb\u003eUPC:\u003c\/b\u003e 28632678992\u003cbr\u003e\n            ","brand":"Berkley","offers":[{"title":"Default Title","offer_id":40252842868829,"sku":"76453","price":7.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0299\/7266\/0317\/files\/87564-berkley-gulp-6-grub-salmon-red-0.jpg?v=1734802809"},{"product_id":"90686-berkley-gulp-6-grub-camo","title":"Berkley Gulp! 6\" Grub - Camo","description":"\n              \u003cp\u003e\n            \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGulp! 6\" Grub - Camo\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdeal on jigs or as a trailer\u003c\/li\u003e\n\u003cli\u003eFavorite for all saltwater species when targeting big fish\u003c\/li\u003e\n\u003cli\u003eProven tail action design swims under all conditions\u003c\/li\u003e\n\u003cli\u003eExpand your strike zone with Gulp! scent dispersion\u003c\/li\u003e\n\u003c\/ul\u003e              \u003cp\u003e\u003c\/p\u003e\n            \u003cbr\u003e\u003cbr\u003e\n\n            \u003cbr\u003e\n            \u003cb\u003eSKU:\u003c\/b\u003e NVN-79575\u003cbr\u003e\n            \u003cb\u003eMPN:\u003c\/b\u003e 1509692\u003cbr\u003e\n            \u003cb\u003eUPC:\u003c\/b\u003e 28632799499\u003cbr\u003e\n            ","brand":"Berkley","offers":[{"title":"Default Title","offer_id":40252849750109,"sku":"79575","price":7.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0299\/7266\/0317\/files\/90686-berkley-gulp-6-grub-camo-0.jpg?v=1734802719"},{"product_id":"90687-berkley-gulp-6-grub-clear-red","title":"Berkley Gulp! 6\" Grub - Clear Red Fleck","description":"\n              \u003cp\u003e\n            \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGulp! 6\" Grub - Clear Red Fleck\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! 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